Offering high-quality products is not all you need to run a successful enterprise e-commerce business. You need to look for ways that customers can find you with ease. Creating a responsive website is one of the ways you can drive traffic. In this era, customers are shifting from using the desktop to mobile device. The mobile is easy to carry. Hence, they can use it from the comfort of your bed or while-the-go. In this essence, you need to select an enterprise e-commerce platform with a responsive design to enable you to create a site that will look well in all screen sizes. Here are 4 benefits of a responsive enterprise e-commerce platform:
You will lead to more traffic in your site
Is your goal to drive traffic to your site? If yes, you need to choose an enterprise e-commerce platform with a responsive design. With this, customers who are using the mobile device will land on your site. Few customers use the desktops to browse online, but many prefer the mobile device. Hence, the number of customers who will view your site using the mobile will be more that of the desktop.
The responsive site has a fast loading speed
A slow loading site can make customers to press the exit button and use another website to look for best deals online. In this era, most customers are busy. Hence, they don’t like spending hours to wait for the site to finish loading. To avoid this, you need to use a responsive enterprise e-commerce platform to enable your site to load at a higher speed on all the mobile devices.
A responsive site will enhance social sharing
Social sharing is crucial as social media has millions of users. With this, you can increase sales. A site that lacks the mobile device design cannot easily convince customers to navigate the site as it has poor social sharing button to support the mobile. It has a design for the desktop. However, choosing an enterprise e-commerce platform with the responsive design will enable customers to share your ad easily on social media.
Increases visibility on search engines
Google will only recognize a professional and unique site. In this essence, a responsive site is professional, and Google can recognize it with ease. Also, creating a responsive enterprise e-commerce website will avoid coming up with duplicate content. Building a separate desktop and a mobile version site can make you come up with similar site which will make Google view you as an untrustworthy seller. Hence, you need to create a responsive website that will support all devices to rank higher on search engines.